I created this series of branding illustrations for award-winning Australian design studio, Studio Chenchen. They commissioned me to be the illustrator of their full branding concept for PUFF PIECE, a small fashion company providing hand-knitted kid-mohair garments.
My brief was to create colourful, character driven illustrations using gouache and water colour on paper. Through ideation and collaboration with the design team, I developed a suite of illustrations featuring bold, soft colour ways. These final artworks, in alignment with the brief, exude a sense of retro fashion teamed with the feeling of thoughtful, eco-conscious lifestyle.
The final three gouache illustrations which were delivered physically as well as digitally, with finishing touches in Photoshop.
You can explore Studio Chenchen’s full branding concept for PUFF PIECE on their website here.